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best amazon reviews Reviews can really help to drive the sale of a book. In fact several marketing survey companies have cited that 61% of online purchases were made after reading a review. So you want reviews, great reviews, but now that Amazon is doing their own due diligence about good vs. planted reviews, can you still get great reviews on your Amazon page? The answer in short is YES. Now let's look at how to get the best amazon reviews: Super Fans: Your mailing list may be a mix of business contacts but also Super Fans. If you have fans, be sure to reach out to them early on and offer them a copy of the book. I did this on Facebook with a personal note to them (via the Facebook chat app) and offered them a copy of the book. In another instance, an author we work with created an exclusive Facebook group just for her super fans and invited them to participate. They got great goodies but more importantly, they got early access to all of her books – getting them before anyone else did. Amazon reviewers: I always recommend contacting appropriate Amazon reviewers in your niche. How do you do that, well here's the link to the reviewers, I suggest reading through their profile to see what types of books they review. You can also go to books, similar to your market and look for the Amazon reviewers. You can spot them easily because Amazon will list their review status right by their name, it'll look like this: Ask for reviews in your book: I always, always encourage authors to put a letter in their book, asking for a review. Not a good review, just a review – good or bad. And to make it super easy, be sure to include a link to your book (the Amazon book page) in the letter. Oh, and don't forget to thank your readers for buying the book, too! Your pitch: Your pitch should be short and sweet. If you've gone longer than one paragraph it's just too long. I recommend an intro paragraph that describes the book. Then you can invite the blogger or Amazon reviewer to request a copy of the book and let them know the format you can offer it in. You should get it to them in whatever format they want. So if they ask for print or eBook, don't make a fuss about sending books through the mail or gifting them a copy on Amazon. What about "Amazon Verified Purchase": A lot of people have asked me if the Amazon Verified Purchase has more clout than a regular review posting. The answer is not currently, however this could change. Most, if not all, reviewers don't pay for their own books, they are mailed or gifted. I have had authors ask a reviewer to pay for the book to get that "verified purchase" and that doesn't always go over well. faux saint laurent bag
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